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Has your business’s Instagram account become stagnant? Growing your following is easier than you might think — you just need to change up your strategy. If you don’t know how to gain Instagram followers for your business, we can help! Check out our quick Instagram marketing guide below.

Cross-Posting Content

Cross-posting is when you share the same content on multiple platforms. A simple way to do this is by linking your Facebook and Instagram accounts. Cross-posting saves you time and can help you increase your reach and engagement. If you have a larger following on Facebook, for example, cross-posting can encourage that group to follow your Instagram account as well.

Use the Right Hashtags

One of the best Instagram tips for 2023, and for the foreseeable future, is to use the right hashtags under your posts! With the correct hashtags, you can increase your chances of reaching your target audience and growing your following. You can find trending hashtags using a hashtag suggestion tool or by simply researching the Instagram explore page.

Do a Giveaway/Contest

Giveaways and contests are fantastic for growing your following. One study found that Instagram accounts that held contests grew their following 70% faster on average than accounts that didn’t. You can ask people to follow your account and tag a friend under your post to be entered into a draw for a gift card or a few of your products. Spread the word about your contest with an eye-catching post or some creative videos!

A Digital Marketing Specialist Can Help

Learn more about how to grow Instagram followers by hiring a digital marketing and sales specialist. With an expert’s help, you can use Instagram to its fullest potential, increase engagement, and drive sales to your business. If you have any questions, please don’t hesitate to call 818-201-2787 or email marketingbysarmen@gmail.com.

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SEO is important for any business that hopes to succeed online. What is SEO? It’s an acronym for search engine optimization — the process of improving your site’s visibility in search results pages. Hiring a digital marketing specialist for this task is ideal, but you can increase traffic on your website yourself by following these simple SEO tips.

1. Do Keyword Research

If you want to show up in your target audience’s results pages, you need to know what they’re typing into the search bar. You can find this data by doing keyword research (there are free tools for this online).

Once you know what words or phrases (keywords) your audience uses when searching, you can begin incorporating them into your content. You’ll want to use them throughout the copy, including the title, body, and URL. Just try to avoid keyword stuffing (using keywords excessively), as you could be penalized by Google.

2. Add Internal and External Links

Internal and external linking are both effective SEO techniques. Linking to high-quality pages (external linking) in your content often results in search engines assuming your page is high-quality as well. You may then be ranked higher than you were before.

If you’re linking internally, that means you’re adding links to your content that lead to elsewhere on your website. This increases engagement and helps search bots find and rank your pages. Backlinks are also valuable for SEO, but the process of acquiring them is more complicated and deserves a short guide of its own.

3. Use Meta Descriptions

Though not a direct ranking factor, a great meta description can improve your click-through rate and help your website rank higher as a result. Adding one of these HTML elements to every searchable page on your website is key. If you don’t know how to write a meta description, there are plenty of helpful guides online.

A Digital Marketing Specialist Can Help

Learning how to improve SEO isn’t always easy, especially if you want to keep up with your competitors. That’s why you should consider hiring a digital marketing expert for assistance. To learn more, please call 818-201-2787 or email marketingbysarmen@gmail.com.

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Here are some common questions that business owners may ask marketing specialists:

How can we increase our brand awareness and reach new customers?
How can we increase our website traffic and online sales?
How can we measure the return on investment (ROI) of our marketing efforts?
How can we differentiate our brand and product or service from our competitors?
How can we use social media to connect with our customers and build a loyal following?
How can we improve our search engine optimization (SEO) and rank higher in search results?
How can we create a consistent brand image and message across all marketing channels?
How can we use email marketing to engage with our customers and drive sales?
How can we use content marketing to educate and inform our customers and build trust?
How can we use paid advertising to reach new customers and drive sales?

Business owners may also ask about specific tactics and strategies, such as influencer marketing, video marketing, and event marketing. It’s important for marketing specialists to be able to provide practical and effective solutions to these and other marketing challenges facing businesses.

 

 

There are many questions that marketing specialists may be asked on a regular basis. Here are a few examples:

How do we reach our target audience?
What channels should we use to promote our product or service?
How can we measure the effectiveness of our marketing efforts?
How can we create a compelling value proposition for our product or service?
What is the best way to position our product or service in the market?
How can we stand out from our competitors?
How can we create a consistent brand image and message?
How can we optimize our website and other digital assets for search engines?
How can we use social media to engage with our customers and build brand awareness?
How can we collect and analyze customer data to inform our marketing strategies?

Marketing specialists may also be asked about specific tactics and strategies, such as email marketing, content marketing, influencer marketing, and paid advertising. It’s important for marketing specialists to be well-versed in a wide range of topics and be able to provide practical and effective solutions to a variety of marketing challenges.

 

 

 

Here are 7 marketing video ideas that you could consider:

Product demonstrations: Create a video that demonstrates how your product works and the benefits it offers. This can be an effective way to showcase your product and convince potential customers to make a purchase.

Customer testimonials: Feature real customers in your video sharing their experiences with your product or service. This can be a powerful way to build trust and credibility with potential customers.

Explainer videos: Create a video that explains a complex concept or process in a simple and easy-to-understand way. This can be a great way to educate your audience and help them understand the value of your product or service.

Behind-the-scenes videos: Give your audience a glimpse into the inner workings of your business by creating a behind-the-scenes video. This can be a great way to show your personality and build a connection with your audience.

Live videos: Use live video streaming platforms, such as Facebook Live or Instagram Live, to connect with your audience in real-time. This can be a great way to engage with your audience and create a sense of community.

Case studies: Create a video that highlights a specific customer success story and the results they achieved with your product or service. This can be a powerful way to show the value of your offering and build credibility with potential customers.

Webinars: Host a webinar and create a video recording of the event. This can be a great way to provide value to your audience and demonstrate your expertise on a particular topic.

By considering these marketing video ideas, you can create content that is engaging, informative, and effective at driving results for your business.

 

 

Here are some methods for creating marketing videos:

Scriptwriting: Develop a script for your video that clearly communicates your message and tells a compelling story. This will help you stay focused and ensure that your video is concise and to-the-point.

Storyboarding: Create a visual outline of your video by sketching out the different scenes and elements that will be included. This can help you visualize the final product and make any necessary adjustments before you start filming.

Filming: Use a high-quality camera and lighting equipment to capture clear and engaging video footage. Consider using a tripod to keep the camera steady and using multiple cameras to capture different angles.

Editing: Use video editing software to trim and arrange your footage, add transitions, and include any additional elements, such as graphics or music.

Animating: Use animation software to create engaging and interactive video content. This can be a great way to illustrate complex concepts or ideas in an engaging and visually appealing way.

Adding special effects: Use special effects software to add visual enhancements to your video, such as overlays, filters, or compositing elements.

Adding music: Use music to set the tone and mood of your video and to help keep the viewer

 

Here are 8 best practices for creating marketing videos:

Define your target audience: Before you start creating your video, it’s important to have a clear understanding of who your target audience is and what their needs and interests are. This will help you create a video that resonates with them and meets their needs.

Set a clear goal: Determine what you want to achieve with your video and make sure that your goal is reflected in the content and messaging of the video.

Keep it short and sweet: Marketing videos should be concise and to-the-point. Aim for a length of one to two minutes, and make sure to include only the most relevant information.

Tell a story: Marketing videos are more effective when they tell a story that resonates with the viewer. Consider using a narrative structure to engage and persuade your audience.

Use visually appealing elements: Use visually appealing elements, such as high-quality video footage, engaging graphics, and interesting music to make your video more engaging and compelling.

Include a call-to-action: Make sure to include a clear call-to-action in your video, such as asking the viewer to visit your website or sign up for your email list.

Optimize for SEO: Use keywords and phrases that are relevant to your target audience and business in the title, description, and tags of your video to help it rank higher in search results.

Promote your video: Share your video on your social media channels and email list, and consider using paid advertising to reach a wider audience.

By following these best practices, you can create marketing videos that are engaging, effective, and likely to achieve your desired results.

 

 

Here are 15 Shopify alternatives that are generally considered to be more affordable:

WooCommerce: WooCommerce is an open-source e-commerce plugin for WordPress that allows users to create an online store and sell products or services.

BigCommerce: BigCommerce is a cloud-based e-commerce platform that offers a range of features for creating and managing an online store.

Magento: Magento is an open-source e-commerce platform that is popular with small and medium-sized businesses.

3dcart: 3dcart is a cloud-based e-commerce platform that offers a range of features for creating and managing an online store.

Volusion: Volusion is a cloud-based e-commerce platform that offers a range of features for creating and managing an online store.

OpenCart: OpenCart is an open-source e-commerce platform that is popular with small and medium-sized businesses.

osCommerce: osCommerce is an open-source e-commerce platform that is popular with small and medium-sized businesses.

PrestaShop: PrestaShop is an open-source e-commerce platform that is popular with small and medium-sized businesses.

X-Cart: X-Cart is an open-source e-commerce platform that is popular with small and medium-sized businesses.

Zen Cart: Zen Cart is an open-source e-commerce platform that is popular with small and medium-sized businesses.

Spree Commerce: Spree Commerce is an open-source e-commerce platform that is popular with small and medium-sized businesses.

Laravel eCommerce: Laravel eCommerce is an open-source e-commerce platform built on the Laravel framework.

EKM: EKM is a cloud-based e-commerce platform that offers a range of features for creating and managing an online store.

CS-Cart: CS-Cart is an open-source e-commerce platform that is popular with small and medium-sized businesses.

CubeCart: CubeCart is an open-source e-commerce platform that is popular with small and medium-sized businesses.

It’s important to consider the specific needs and budget of your business when choosing an e-commerce platform. You may want to research and compare multiple options to find the one that is the best fit for your business.

If you have any questions or need more information, please give me a call and I’ll be happy to help.

 

 

 

There are several YouTube alternatives that businesses can use for video marketing. Some of the most popular options include:

Vimeo: Vimeo is a video hosting platform that is popular with creators and businesses. It offers high-quality video hosting and a range of tools for creating, sharing, and analyzing video content.

Wistia: Wistia is a video hosting platform that is specifically designed for businesses. It offers features such as customizable video players, lead generation tools, and detailed analytics.

Dailymotion: Dailymotion is a video hosting platform that is similar to YouTube, but with a slightly smaller user base. It offers a range of features for businesses, including the ability to monetize videos and target ads to specific audiences.

Viddler: Viddler is a video hosting platform that is popular with businesses and organizations. It offers features such as custom branding, interactive video tools, and detailed analytics.

Metacafe: Metacafe is a video hosting platform that is popular with businesses and content creators. It offers a range of features, including the ability to monetize videos and target ads to specific audiences.

It’s important to choose a video hosting platform that meets the specific needs of your business and target audience. You may want to consider factors such as the size of the user base, the available features and tools, and the pricing options.

 

It’s important to thoroughly research and compare multiple agencies to find the one that is the best fit for your business and marketing needs.

Here are a few things to consider when looking for a digital marketing agency in Glendale, CA:

Services offered: Make sure the agency offers the types of services you need, such as SEO, social media marketing, email marketing, or PPC advertising.

Industry experience: Look for an agency with experience working with clients in your industry. They will have a better understanding of your target audience and the specific challenges you may face.

Case studies and testimonials: Review the agency’s case studies and customer testimonials to get a sense of their track record and the results they have achieved for other clients.

Cultural fit: It’s important to find an agency that you feel comfortable working with and that aligns with your business values. Schedule a consultation to get to know the team and assess whether you feel like it would be a good fit.

Pricing: Consider the agency’s pricing structure and make sure it aligns with your budget. Keep in mind that the cheapest option may not always be the best value.

If you have any questions or need more information, please give me a call and I’ll be happy to help.