Grow Your Business’s Instagram in 2023

Has your business’s Instagram account become stagnant? Growing your following is easier than you might think — you just need to change up your strategy. If you don’t know how to gain Instagram followers for your business, we can help! Check out our quick Instagram marketing guide below.

Cross-Posting Content

Cross-posting is when you share the same content on multiple platforms. A simple way to do this is by linking your Facebook and Instagram accounts. Cross-posting saves you time and can help you increase your reach and engagement. If you have a larger following on Facebook, for example, cross-posting can encourage that group to follow your Instagram account as well.

Use the Right Hashtags

One of the best Instagram tips for 2023, and for the foreseeable future, is to use the right hashtags under your posts! With the correct hashtags, you can increase your chances of reaching your target audience and growing your following. You can find trending hashtags using a hashtag suggestion tool or by simply researching the Instagram explore page.

Do a Giveaway/Contest

Giveaways and contests are fantastic for growing your following. One study found that Instagram accounts that held contests grew their following 70% faster on average than accounts that didn’t. You can ask people to follow your account and tag a friend under your post to be entered into a draw for a gift card or a few of your products. Spread the word about your contest with an eye-catching post or some creative videos!

A Digital Marketing Specialist Can Help

Learn more about how to grow Instagram followers by hiring a digital marketing and sales specialist. With an expert’s help, you can use Instagram to its fullest potential, increase engagement, and drive sales to your business. If you have any questions, please don’t hesitate to call 818-201-2787 or email

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