3 Digital Marketing Misconceptions Holding Your Business Back
Digital marketing has become essential for today’s businesses, regardless of their size or industry. Developing effective digital marketing strategies can be difficult, however, if you don’t keep up with best practices.
Do you want to save yourself from avoidable mistakes while optimizing your marketing budget? Here are three common digital marketing mistakes and misunderstandings that could be holding your business back from reaching its potential.
1. Just a website is sufficient for growing my business
Websites are important for any business, but you’ll need much more if you hope to grow your brand. Social media, in particular, is crucial. Platforms like Instagram, Facebook, and Twitter are excellent for connecting with your customers and reaching a wider audience. You can use social media to share new products, announce sales, and communicate with customers.
2. Email marketing is outdated and ineffective
Email marketing is one of the older forms of digital marketing, but that doesn’t mean it’s outdated. People use email now more than they ever have. In fact, the number of worldwide email users jumped from 3.7 billion to over 4.1 billion between 2017 and 2021. Unsurprisingly, email marketing has a large reach, drives conversions, and can have a very high ROI. Though video marketing is the future, email is not a marketing channel you should overlook.
3. The only metric I should care about is website traffic
One of the worst digital marketing misconceptions out there is that web traffic is the only metric you should care about. You should be tracking your website’s top pages, bounce rate, and conversion rate. Another key metric is where your web traffic comes from (YouTube ads, social media, etc.). You can then use this data to focus your marketing efforts on what’s actually bringing people to your website.
Hire a digital marketing specialist
With the help of a digital marketing and sales specialist, you can avoid common mistakes and make the most of your marketing budget. To learn more, please call 818-201-2787 or email firstname.lastname@example.org today. We’d be happy to hear from you.