Grow Your Business’s Instagram in 2023

Has your business’s Instagram account become stagnant? Growing your following is easier than you might think — you just need to change up your strategy. If you don’t know how to gain Instagram followers for your business, we can help! Check out our quick Instagram marketing guide below.

Cross-Posting Content

Cross-posting is when you share the same content on multiple platforms. A simple way to do this is by linking your Facebook and Instagram accounts. Cross-posting saves you time and can help you increase your reach and engagement. If you have a larger following on Facebook, for example, cross-posting can encourage that group to follow your Instagram account as well.

Use the Right Hashtags

One of the best Instagram tips for 2023, and for the foreseeable future, is to use the right hashtags under your posts! With the correct hashtags, you can increase your chances of reaching your target audience and growing your following. You can find trending hashtags using a hashtag suggestion tool or by simply researching the Instagram explore page.

Do a Giveaway/Contest

Giveaways and contests are fantastic for growing your following. One study found that Instagram accounts that held contests grew their following 70% faster on average than accounts that didn’t. You can ask people to follow your account and tag a friend under your post to be entered into a draw for a gift card or a few of your products. Spread the word about your contest with an eye-catching post or some creative videos!

A Digital Marketing Specialist Can Help

Learn more about how to grow Instagram followers by hiring a digital marketing and sales specialist. With an expert’s help, you can use Instagram to its fullest potential, increase engagement, and drive sales to your business. If you have any questions, please don’t hesitate to call 818-201-2787 or email

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3 Easy Ways to Optimize Your Content SEO

SEO is important for any business that hopes to succeed online. What is SEO? It’s an acronym for search engine optimization — the process of improving your site’s visibility in search results pages. Hiring a digital marketing specialist for this task is ideal, but you can increase traffic on your website yourself by following these simple SEO tips.

1. Do Keyword Research

If you want to show up in your target audience’s results pages, you need to know what they’re typing into the search bar. You can find this data by doing keyword research (there are free tools for this online).

Once you know what words or phrases (keywords) your audience uses when searching, you can begin incorporating them into your content. You’ll want to use them throughout the copy, including the title, body, and URL. Just try to avoid keyword stuffing (using keywords excessively), as you could be penalized by Google.

2. Add Internal and External Links

Internal and external linking are both effective SEO techniques. Linking to high-quality pages (external linking) in your content often results in search engines assuming your page is high-quality as well. You may then be ranked higher than you were before.

If you’re linking internally, that means you’re adding links to your content that lead to elsewhere on your website. This increases engagement and helps search bots find and rank your pages. Backlinks are also valuable for SEO, but the process of acquiring them is more complicated and deserves a short guide of its own.

3. Use Meta Descriptions

Though not a direct ranking factor, a great meta description can improve your click-through rate and help your website rank higher as a result. Adding one of these HTML elements to every searchable page on your website is key. If you don’t know how to write a meta description, there are plenty of helpful guides online.

A Digital Marketing Specialist Can Help

Learning how to improve SEO isn’t always easy, especially if you want to keep up with your competitors. That’s why you should consider hiring a digital marketing expert for assistance. To learn more, please call 818-201-2787 or email

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