SEO is important for any business that hopes to succeed online. What is SEO? It’s an acronym for search engine optimization — the process of improving your site’s visibility in search results pages. Hiring a digital marketing specialist for this task is ideal, but you can increase traffic on your website yourself by following these simple SEO tips.
1. Do Keyword Research
If you want to show up in your target audience’s results pages, you need to know what they’re typing into the search bar. You can find this data by doing keyword research (there are free tools for this online).
Once you know what words or phrases (keywords) your audience uses when searching, you can begin incorporating them into your content. You’ll want to use them throughout the copy, including the title, body, and URL. Just try to avoid keyword stuffing (using keywords excessively), as you could be penalized by Google.
2. Add Internal and External Links
Internal and external linking are both effective SEO techniques. Linking to high-quality pages (external linking) in your content often results in search engines assuming your page is high-quality as well. You may then be ranked higher than you were before.
If you’re linking internally, that means you’re adding links to your content that lead to elsewhere on your website. This increases engagement and helps search bots find and rank your pages. Backlinks are also valuable for SEO, but the process of acquiring them is more complicated and deserves a short guide of its own.
3. Use Meta Descriptions
Though not a direct ranking factor, a great meta description can improve your click-through rate and help your website rank higher as a result. Adding one of these HTML elements to every searchable page on your website is key. If you don’t know how to write a meta description, there are plenty of helpful guides online.
A Digital Marketing Specialist Can Help
Learning how to improve SEO isn’t always easy, especially if you want to keep up with your competitors. That’s why you should consider hiring a digital marketing expert for assistance. To learn more, please call 818-201-2787 or email firstname.lastname@example.org.