Grow Your Business’s Instagram in 2023

Has your business’s Instagram account become stagnant? Growing your following is easier than you might think — you just need to change up your strategy. If you don’t know how to gain Instagram followers for your business, we can help! Check out our quick Instagram marketing guide below.

Cross-Posting Content

Cross-posting is when you share the same content on multiple platforms. A simple way to do this is by linking your Facebook and Instagram accounts. Cross-posting saves you time and can help you increase your reach and engagement. If you have a larger following on Facebook, for example, cross-posting can encourage that group to follow your Instagram account as well.

Use the Right Hashtags

One of the best Instagram tips for 2023, and for the foreseeable future, is to use the right hashtags under your posts! With the correct hashtags, you can increase your chances of reaching your target audience and growing your following. You can find trending hashtags using a hashtag suggestion tool or by simply researching the Instagram explore page.

Do a Giveaway/Contest

Giveaways and contests are fantastic for growing your following. One study found that Instagram accounts that held contests grew their following 70% faster on average than accounts that didn’t. You can ask people to follow your account and tag a friend under your post to be entered into a draw for a gift card or a few of your products. Spread the word about your contest with an eye-catching post or some creative videos!

A Digital Marketing Specialist Can Help

Learn more about how to grow Instagram followers by hiring a digital marketing and sales specialist. With an expert’s help, you can use Instagram to its fullest potential, increase engagement, and drive sales to your business. If you have any questions, please don’t hesitate to call 818-201-2787 or email

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3 Easy Ways to Optimize Your Content SEO

SEO is important for any business that hopes to succeed online. What is SEO? It’s an acronym for search engine optimization — the process of improving your site’s visibility in search results pages. Hiring a digital marketing specialist for this task is ideal, but you can increase traffic on your website yourself by following these simple SEO tips.

1. Do Keyword Research

If you want to show up in your target audience’s results pages, you need to know what they’re typing into the search bar. You can find this data by doing keyword research (there are free tools for this online).

Once you know what words or phrases (keywords) your audience uses when searching, you can begin incorporating them into your content. You’ll want to use them throughout the copy, including the title, body, and URL. Just try to avoid keyword stuffing (using keywords excessively), as you could be penalized by Google.

2. Add Internal and External Links

Internal and external linking are both effective SEO techniques. Linking to high-quality pages (external linking) in your content often results in search engines assuming your page is high-quality as well. You may then be ranked higher than you were before.

If you’re linking internally, that means you’re adding links to your content that lead to elsewhere on your website. This increases engagement and helps search bots find and rank your pages. Backlinks are also valuable for SEO, but the process of acquiring them is more complicated and deserves a short guide of its own.

3. Use Meta Descriptions

Though not a direct ranking factor, a great meta description can improve your click-through rate and help your website rank higher as a result. Adding one of these HTML elements to every searchable page on your website is key. If you don’t know how to write a meta description, there are plenty of helpful guides online.

A Digital Marketing Specialist Can Help

Learning how to improve SEO isn’t always easy, especially if you want to keep up with your competitors. That’s why you should consider hiring a digital marketing expert for assistance. To learn more, please call 818-201-2787 or email

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4 TikTok Marketing Tips

It’s a common misconception that a website is sufficient for advertising a business. If you don’t learn how to advertise on TikTok, for example, you could be missing out on a massive audience. Need help creating a TikTok marketing strategy? The tips below will provide you with a quick TikTok marketing tutorial!

1. Track the Trends

Engaging with the latest TikTok trends is a great way to grow your following. You can do this by creating videos using trending sounds, which you can find using the discover tab. You can also find trending dances, topics, challenges, and transitions by scrolling through your For You page or by searching #trendalert and #trending.

2. Be Personable, Not Pushy

Approximately 60% of TikTok users are Gen Zers. Gen Z tends to be drawn to brands with a strong personality and content that’s funny and lighthearted. If you put out content that’s pushy or salesy, you could end up driving them away.

3. Engage With Comments

The idea of interacting with commenters may be intimidating, but it’s a great way to form a connection with an audience. If someone compliments one of your products, give them a like (click the heart icon). You can also take some time to answer people’s questions.

4. Keep It Concise

Our attention spans appear to be getting shorter. That’s all the more reason to keep your TikToks nice and concise. You should get straight to the point the moment you start your video. If you wait a few seconds or beat around the bush too much, the user may simply swipe your TikTok away. You need to grab their attention fast.


Consider Hiring Outside Help

You’ll need more than the TikTok marketing tips above to thrive on the platform. Thankfully, there are professional services out there to help you. With the assistance of a digital marketing and sales specialist, you can launch successful online campaigns that attract new customers. To learn more, call 818-201-2787 or email

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4 Key Website Metrics You Should Be Tracking

With approximately 70% of Americans shopping online, maximizing your website’s performance is key for businesses of all sizes. The best way to determine how your website is doing — and what changes you need to make — is to view some key website metrics.

When looking at web metrics, some business owners only focus on web traffic. This is actually one of the biggest marketing misconceptions that could be limiting your business’s growth. Here are some of the best website metrics to track so you can start optimizing your site ASAP.

1. Traffic Sources

Create an effective digital marketing strategy by determining which social media platforms are bringing traffic to your site. This metric also allows you to view how visitors from these sources interact with your site. For example, you may find that your page and ads on Instagram attract more visitors, but Facebook results in more purchases.

2. Device Sources

Device sources is one of the most important website metrics to track if you want to make your site as accessible and engaging as possible. You can better optimize your website for your audience once you learn what devices and browsers people are using to access your site.

3. Exit Pages

Exit pages are the pages on your website where people most frequently exit. If your top exit page occurs somewhere throughout the checkout process, for example, you could take steps to make the checkout process shorter and less complicated.

4. Interactions Per Visit

This metric allows you to view how visitors navigate your website. This will reveal a lot of data about what parts of your site are engaging for viewers, as you can see which product pages people visit the most or least, what interactive elements they clicked on, and more.

Contact a digital marketing specialist

Still a bit confused by all these different metrics and their value? Not sure how to track website metrics in the first place? It might be time to reach out to a digital marketing and sales specialist for help. Learn more by calling 818-201-2787 or emailing today.

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3 Digital Marketing Misconceptions Holding Your Business Back

3 Digital Marketing Misconceptions Holding Your Business Back

Digital marketing has become essential for today’s businesses, regardless of their size or industry. Developing effective digital marketing strategies can be difficult, however, if you don’t keep up with best practices.

Do you want to save yourself from avoidable mistakes while optimizing your marketing budget? Here are three common digital marketing mistakes and misunderstandings that could be holding your business back from reaching its potential.

1. Just a website is sufficient for growing my business

Websites are important for any business, but you’ll need much more if you hope to grow your brand. Social media, in particular, is crucial. Platforms like Instagram, Facebook, and Twitter are excellent for connecting with your customers and reaching a wider audience. You can use social media to share new products, announce sales, and communicate with customers.

2. Email marketing is outdated and ineffective

Email marketing is one of the older forms of digital marketing, but that doesn’t mean it’s outdated. People use email now more than they ever have. In fact, the number of worldwide email users jumped from 3.7 billion to over 4.1 billion between 2017 and 2021. Unsurprisingly, email marketing has a large reach, drives conversions, and can have a very high ROI. Though video marketing is the future, email is not a marketing channel you should overlook.

3. The only metric I should care about is website traffic

One of the worst digital marketing misconceptions out there is that web traffic is the only metric you should care about. You should be tracking your website’s top pages, bounce rate, and conversion rate. Another key metric is where your web traffic comes from (YouTube ads, social media, etc.). You can then use this data to focus your marketing efforts on what’s actually bringing people to your website.

Hire a digital marketing specialist

With the help of a digital marketing and sales specialist, you can avoid common mistakes and make the most of your marketing budget. To learn more, please call 818-201-2787 or email today. We’d be happy to hear from you.

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