There are many different marketing methods that lawyers can use to attract new clients and promote their practices. Some of the most effective methods include:

Networking: Attending events and joining professional organizations can help lawyers connect with potential clients and referral sources.

Content marketing: Creating and sharing valuable, informative content (such as blog posts, articles, and social media posts) can help establish a lawyer’s expertise and build trust with potential clients.

Email marketing: Sending targeted email campaigns to potential clients can be an effective way to promote a lawyer’s services and stay top-of-mind with their audience.

Paid advertising: Using paid advertising platforms, such as Google Ads or social media ads, can help lawyers reach a wider audience and drive targeted traffic to their website.

Referral marketing: Asking satisfied clients to refer friends and family to the practice can be a powerful way to generate new business.

It’s important for lawyers to find the marketing methods that work best for their practice and target audience. A combination of different tactics may be most effective in reaching and converting potential clients.

 

It’s a common misconception that a website is sufficient for advertising a business. If you don’t learn how to advertise on TikTok, for example, you could be missing out on a massive audience. Need help creating a TikTok marketing strategy? The tips below will provide you with a quick TikTok marketing tutorial!

1. Track the Trends

Engaging with the latest TikTok trends is a great way to grow your following. You can do this by creating videos using trending sounds, which you can find using the discover tab. You can also find trending dances, topics, challenges, and transitions by scrolling through your For You page or by searching #trendalert and #trending.

2. Be Personable, Not Pushy

Approximately 60% of TikTok users are Gen Zers. Gen Z tends to be drawn to brands with a strong personality and content that’s funny and lighthearted. If you put out content that’s pushy or salesy, you could end up driving them away.

3. Engage With Comments

The idea of interacting with commenters may be intimidating, but it’s a great way to form a connection with an audience. If someone compliments one of your products, give them a like (click the heart icon). You can also take some time to answer people’s questions.

4. Keep It Concise

Our attention spans appear to be getting shorter. That’s all the more reason to keep your TikToks nice and concise. You should get straight to the point the moment you start your video. If you wait a few seconds or beat around the bush too much, the user may simply swipe your TikTok away. You need to grab their attention fast.

 

Consider Hiring Outside Help

You’ll need more than the TikTok marketing tips above to thrive on the platform. Thankfully, there are professional services out there to help you. With the assistance of a digital marketing and sales specialist, you can launch successful online campaigns that attract new customers. To learn more, call 818-201-2787 or email marketingbysarmen@gmail.com.

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With approximately 70% of Americans shopping online, maximizing your website’s performance is key for businesses of all sizes. The best way to determine how your website is doing — and what changes you need to make — is to view some key website metrics.

When looking at web metrics, some business owners only focus on web traffic. This is actually one of the biggest marketing misconceptions that could be limiting your business’s growth. Here are some of the best website metrics to track so you can start optimizing your site ASAP.

1. Traffic Sources

Create an effective digital marketing strategy by determining which social media platforms are bringing traffic to your site. This metric also allows you to view how visitors from these sources interact with your site. For example, you may find that your page and ads on Instagram attract more visitors, but Facebook results in more purchases.

2. Device Sources

Device sources is one of the most important website metrics to track if you want to make your site as accessible and engaging as possible. You can better optimize your website for your audience once you learn what devices and browsers people are using to access your site.

3. Exit Pages

Exit pages are the pages on your website where people most frequently exit. If your top exit page occurs somewhere throughout the checkout process, for example, you could take steps to make the checkout process shorter and less complicated.

4. Interactions Per Visit

This metric allows you to view how visitors navigate your website. This will reveal a lot of data about what parts of your site are engaging for viewers, as you can see which product pages people visit the most or least, what interactive elements they clicked on, and more.

Contact a digital marketing specialist

Still a bit confused by all these different metrics and their value? Not sure how to track website metrics in the first place? It might be time to reach out to a digital marketing and sales specialist for help. Learn more by calling 818-201-2787 or emailing marketingbysarmen@gmail.com today.

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3 Digital Marketing Misconceptions Holding Your Business Back

Digital marketing has become essential for today’s businesses, regardless of their size or industry. Developing effective digital marketing strategies can be difficult, however, if you don’t keep up with best practices.

Do you want to save yourself from avoidable mistakes while optimizing your marketing budget? Here are three common digital marketing mistakes and misunderstandings that could be holding your business back from reaching its potential.

1. Just a website is sufficient for growing my business

Websites are important for any business, but you’ll need much more if you hope to grow your brand. Social media, in particular, is crucial. Platforms like Instagram, Facebook, and Twitter are excellent for connecting with your customers and reaching a wider audience. You can use social media to share new products, announce sales, and communicate with customers.

2. Email marketing is outdated and ineffective

Email marketing is one of the older forms of digital marketing, but that doesn’t mean it’s outdated. People use email now more than they ever have. In fact, the number of worldwide email users jumped from 3.7 billion to over 4.1 billion between 2017 and 2021. Unsurprisingly, email marketing has a large reach, drives conversions, and can have a very high ROI. Though video marketing is the future, email is not a marketing channel you should overlook.

3. The only metric I should care about is website traffic

One of the worst digital marketing misconceptions out there is that web traffic is the only metric you should care about. You should be tracking your website’s top pages, bounce rate, and conversion rate. Another key metric is where your web traffic comes from (YouTube ads, social media, etc.). You can then use this data to focus your marketing efforts on what’s actually bringing people to your website.

Hire a digital marketing specialist

With the help of a digital marketing and sales specialist, you can avoid common mistakes and make the most of your marketing budget. To learn more, please call 818-201-2787 or email marketingbysarmen@gmail.com today. We’d be happy to hear from you.

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What are popular issues when trying to integrate WooCommerce and BLAZE® Dispensary POS Software?

A few widespread issues can arise when trying to integrate WooCommerce and BLAZE®. One problem is that BLAZE® may not be compatible with the latest version of WooCommerce. Another issue is that the two plugins may not play nicely, causing conflicts (Heera). Lastly, some users have reported problems with the BLAZE® API not working correctly with WooCommerce.

 

There are also other popular issues when trying to integrate WooCommerce and BLAZE® Cannabis Software, including:

1. Difficulty matching products between the two platforms
2. Inconsistent product data between the two platforms
3. Unable to add new products to WooCommerce from BLAZE®
4. Problems with checkout flow between the two platforms

 

How to resolve WooCommerce and BLAZE® integration issues?

If you’re having issues with the WooCommerce and BLAZE integration, there are a few things you can try:
1. Make sure you’re using the latest version of both WooCommerce and BLAZE.
2. Try deactivating and then reactivating the integration.
3. If you’re using a caching plugin, try clearing your cache.
4. If you still have issues, you can try manually resetting the integration. Go to WooCommerce->Settings->Integration and click the “Reset Integration” button (Bower, Sergio, and Soteris 35).

But the most important solution is ensuring you are using the most up-to-date versions of WooCommerce and BLAZE.

 

If you are still experiencing problems, consider trying one of the following solutions:

1. Add WooCommerce products to a BLAZE account
2. Use WooCommerce products as templates for creating BLAZE products
3. Use third-party integration solutions to connect the two platforms

If unsatisfied with any of the above solutions, consider looking into alternative WooCommerce and BLAZE integration options. These may include:

1. Develop a custom plugin to integrate the two platforms
2. Use a third-party eCommerce platform to power your WooCommerce store
3. Use a cloud-based eCommerce solution to host and manage your WooCommerce store

Whatever option you choose, be sure to consult with an experienced eCommerce consultant to ensure a successful integration (Babel et al.). They will be able to help you troubleshoot any remaining issues and provide you with the best possible solution for your business.

Thus, it should be clear that WooCommerce and BLAZE® are two of the most popular eCommerce platforms on the market, so it can be tricky to integrate them successfully. If you are experiencing problems with your integration, consider one of the above solutions (Heera). Alternatively, consult an experienced eCommerce consultant to help you troubleshoot and resolve any remaining issues. Remember that successful integrations require careful planning and coordination between the two platforms, so don’t hesitate to reach out for help.

 

References:

Babel, Bryant Michael, et al. Improving web presence and stakeholder interaction for the emergency services foundation. Diss. WORCESTER POLYTECHNIC INSTITUTE, 2017.
Bower, Thomas, Sergio Maffeis, and Soteris Demetriou. “Identifying JavaScript skimmers on high-value websites.” Imperial College of Science, Technology and Medicine, Imperial College London (2019): 1-72.
Heera, Md. “WordPress As A CMS.” (2019).

 

The cannabis industry has undergone significant transformation over the years, but legalization and industry restrictions have made advertising a problematic task. Three digital marketing avenues for cannabis advertisement will be covered in this article. Cannabis remains illegal under federal law despite its expanding medical and recreational uses (Perlman et al., 2673). Therefore, there are limitations on social media marketing and advertising for cannabis businesses and related businesses on well-known social networks like Facebook, Instagram, and Google. Given the multiple challenges associated with its marketing, cannabis firms and dispensaries might use several strategies to increase consumer awareness of the drug. The alternatives include Search Engine Optimization (SEO), Content Marketing, and Inbound Marketing.

Search Engines Optimization (SEO)

It is not against the law for a Cannabis Company or Dispensary to launch a website, for example, and post educational materials. Brands can utilize search engine optimization strategies to boost the visibility of their material on search engine results pages, making it easier for anyone looking for cannabis-related information to locate (Bierut et al., 187).

Content Marketing (Video Marketing)

A cannabis business must create and distribute high-quality information. Ensuring a business’s homepage and weblog have material like testimonials, articles, photographs, reviews, and clips should be a key focus to assist them. It also makes sense to incorporate user-generated content. It is important to remember that there is a genuine need to inform, interest, and amuse. A brand can attract an audience with the aid of content marketing.

Inbound Marketing

Retailers may collect leads using an inbound marketing strategy and tools like CRM, and they can utilize mechanization to push those prospects along the sales pipeline to the purchase point. Inbound marketing refers to advertising in which the customer initiates contact with the firm (Soegoto, Eddy, and Simbolon, 6). They become aware of a desire, passion, or issue and investigate it, typically online. Therefore inbound marketing is a good platform for cannabis advertisement.

Conclusion

In conclusion, marketing cannabis brands can be challenging for companies in the marijuana industry. They want to develop a marketing strategy to raise brand recognition and boost sales using the most efficient marketing platforms.

References

Bierut, Tatiana, et al. “Exploring marijuana advertising on Weedmaps, a popular online directory.” Prevention Science 18.2 (2017): 183-192.
Perlman, Adam I., et al. “Medical cannabis state and federal regulations: implications for United States health care entities.” Mayo Clinic Proceedings. Vol. 96. No. 10. Elsevier, 2021.
Soegoto, Eddy S., and T. Simbolon. “Inbound marketing as a Strategy in Digital Advertising.” IOP Conference Series: Materials Science and Engineering. Vol. 407. No. 1. IOP Publishing, 2018.

Whenever going through search engine optimization, it is crucial to various facets making up a successful strategy, such as backlinks. However, backlinks are inbound links redirecting a user from one website to another, thus occurs, one particular website is linked to another. Backlinks tend to exist in two types, do-follow links, and no-follow links. The do-follow links do not have any attributes and thus have a positive impact on the ranking positions, thus assisting in getting a higher ranking of the website for a higher position in the SERP. In contrast, no-follow links are crucial for every website because they combine do-follow and no-follow links to make the particular look natural. Since backlinks provide how respected a particular website is, they are good when they originate from reputable websites but bad when they come from disreputable websites (Khan & Mahmood, 2018). Backlinks are more crucial in connecting too many websites and identifying the sites worth linkable because their contents experience high demands.

In google terms, the backlinks are considered votes because they would tell google that a particular website is trustworthy and the contents from the website are more valuable, helpful, and credible for use. More backlinks to a website assure that many vouches for the content from the website; thus, various search engines would infer that the contents are worth linkable (Mittal et al., 2018, October). In addition, more website backlinks increase surfacing on the SERP, thus positively influencing the ranking position and search visibility. They raise the website’s visibility to various search engines; thus, acquiring various links helps site promotions (Hande 2022). Backlinks provide higher discoverability and thus can be reached by many users and increases referral traffic because of the improved quality of the websites.

 

References:
Hande, M. K. (2022). SEO Tools and Techniques: A comparative Study.
Khan, M. N. A., & Mahmood, A. (2018). A distinctive approach to obtain higher page rank through search engine optimization. Sādhanā, 43(3), 1-12.
Mittal, M. K., Kirar, N., & Meena, J. (2018, October). Implementation of search engine optimization: through white hat techniques. In 2018 International Conference on Advances in Computing, Communication Control and Networking (ICACCCN) (pp. 674-678). IEEE.

Video marketing is the future! Video can help you connect with customers and develop a relationship through an incomparable form of personal communication.

​Video content is a must if you want to succeed in marketing your business. It’s got everything: text, audio and most importantly, video. After all, it’s the video that grabs people’s attention.

Video marketing has taken off with a vengeance over the last couple of years!

It’s come a long way from GIFs of waving cats or just videos playing automatically. Businesses are focusing more and more on video as part of their marketing strategy.

A well-produced and executed video can bring a smile to anyone’s face or a tear to their eye. Beauty is in the eye of the beholder and nothing captures a vision like a video. The beauty of video is its sheer ability to illustrate the intangible.

A 90-second clip can incite emotion, invoke thought, stir controversy, build brand awareness and even drive conversions!

This is one of the reasons more small businesses are focusing on using video to simply get their message across to customers and prospective clients.

Are you looking to market your business? Video marketing is a fun and exciting new way to market your business. We have the experience needed to help your business succeed. Give me a call today for a free consultation for video production.