3 Digital Marketing Misconceptions Holding Your Business Back

Digital marketing has become essential for today’s businesses, regardless of their size or industry. Developing effective digital marketing strategies can be difficult, however, if you don’t keep up with best practices.

Do you want to save yourself from avoidable mistakes while optimizing your marketing budget? Here are three common digital marketing mistakes and misunderstandings that could be holding your business back from reaching its potential.

1. Just a website is sufficient for growing my business

Websites are important for any business, but you’ll need much more if you hope to grow your brand. Social media, in particular, is crucial. Platforms like Instagram, Facebook, and Twitter are excellent for connecting with your customers and reaching a wider audience. You can use social media to share new products, announce sales, and communicate with customers.

2. Email marketing is outdated and ineffective

Email marketing is one of the older forms of digital marketing, but that doesn’t mean it’s outdated. People use email now more than they ever have. In fact, the number of worldwide email users jumped from 3.7 billion to over 4.1 billion between 2017 and 2021. Unsurprisingly, email marketing has a large reach, drives conversions, and can have a very high ROI. Though video marketing is the future, email is not a marketing channel you should overlook.

3. The only metric I should care about is website traffic

One of the worst digital marketing misconceptions out there is that web traffic is the only metric you should care about. You should be tracking your website’s top pages, bounce rate, and conversion rate. Another key metric is where your web traffic comes from (YouTube ads, social media, etc.). You can then use this data to focus your marketing efforts on what’s actually bringing people to your website.

Hire a digital marketing specialist

With the help of a digital marketing and sales specialist, you can avoid common mistakes and make the most of your marketing budget. To learn more, please call 818-201-2787 or email marketingbysarmen@gmail.com today. We’d be happy to hear from you.

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What are popular issues when trying to integrate WooCommerce and BLAZE® Dispensary POS Software?

A few widespread issues can arise when trying to integrate WooCommerce and BLAZE®. One problem is that BLAZE® may not be compatible with the latest version of WooCommerce. Another issue is that the two plugins may not play nicely, causing conflicts (Heera). Lastly, some users have reported problems with the BLAZE® API not working correctly with WooCommerce.

 

There are also other popular issues when trying to integrate WooCommerce and BLAZE® Cannabis Software, including:

1. Difficulty matching products between the two platforms
2. Inconsistent product data between the two platforms
3. Unable to add new products to WooCommerce from BLAZE®
4. Problems with checkout flow between the two platforms

 

How to resolve WooCommerce and BLAZE® integration issues?

If you’re having issues with the WooCommerce and BLAZE integration, there are a few things you can try:
1. Make sure you’re using the latest version of both WooCommerce and BLAZE.
2. Try deactivating and then reactivating the integration.
3. If you’re using a caching plugin, try clearing your cache.
4. If you still have issues, you can try manually resetting the integration. Go to WooCommerce->Settings->Integration and click the “Reset Integration” button (Bower, Sergio, and Soteris 35).

But the most important solution is ensuring you are using the most up-to-date versions of WooCommerce and BLAZE.

 

If you are still experiencing problems, consider trying one of the following solutions:

1. Add WooCommerce products to a BLAZE account
2. Use WooCommerce products as templates for creating BLAZE products
3. Use third-party integration solutions to connect the two platforms

If unsatisfied with any of the above solutions, consider looking into alternative WooCommerce and BLAZE integration options. These may include:

1. Develop a custom plugin to integrate the two platforms
2. Use a third-party eCommerce platform to power your WooCommerce store
3. Use a cloud-based eCommerce solution to host and manage your WooCommerce store

Whatever option you choose, be sure to consult with an experienced eCommerce consultant to ensure a successful integration (Babel et al.). They will be able to help you troubleshoot any remaining issues and provide you with the best possible solution for your business.

Thus, it should be clear that WooCommerce and BLAZE® are two of the most popular eCommerce platforms on the market, so it can be tricky to integrate them successfully. If you are experiencing problems with your integration, consider one of the above solutions (Heera). Alternatively, consult an experienced eCommerce consultant to help you troubleshoot and resolve any remaining issues. Remember that successful integrations require careful planning and coordination between the two platforms, so don’t hesitate to reach out for help.

 

References:

Babel, Bryant Michael, et al. Improving web presence and stakeholder interaction for the emergency services foundation. Diss. WORCESTER POLYTECHNIC INSTITUTE, 2017.
Bower, Thomas, Sergio Maffeis, and Soteris Demetriou. “Identifying JavaScript skimmers on high-value websites.” Imperial College of Science, Technology and Medicine, Imperial College London (2019): 1-72.
Heera, Md. “WordPress As A CMS.” (2019).

 

The cannabis industry has undergone significant transformation over the years, but legalization and industry restrictions have made advertising a problematic task. Three digital marketing avenues for cannabis advertisement will be covered in this article. Cannabis remains illegal under federal law despite its expanding medical and recreational uses (Perlman et al., 2673). Therefore, there are limitations on social media marketing and advertising for cannabis businesses and related businesses on well-known social networks like Facebook, Instagram, and Google. Given the multiple challenges associated with its marketing, cannabis firms and dispensaries might use several strategies to increase consumer awareness of the drug. The alternatives include Search Engine Optimization (SEO), Content Marketing, and Inbound Marketing.

Search Engines Optimization (SEO)

It is not against the law for a Cannabis Company or Dispensary to launch a website, for example, and post educational materials. Brands can utilize search engine optimization strategies to boost the visibility of their material on search engine results pages, making it easier for anyone looking for cannabis-related information to locate (Bierut et al., 187).

Content Marketing (Video Marketing)

A cannabis business must create and distribute high-quality information. Ensuring a business’s homepage and weblog have material like testimonials, articles, photographs, reviews, and clips should be a key focus to assist them. It also makes sense to incorporate user-generated content. It is important to remember that there is a genuine need to inform, interest, and amuse. A brand can attract an audience with the aid of content marketing.

Inbound Marketing

Retailers may collect leads using an inbound marketing strategy and tools like CRM, and they can utilize mechanization to push those prospects along the sales pipeline to the purchase point. Inbound marketing refers to advertising in which the customer initiates contact with the firm (Soegoto, Eddy, and Simbolon, 6). They become aware of a desire, passion, or issue and investigate it, typically online. Therefore inbound marketing is a good platform for cannabis advertisement.

Conclusion

In conclusion, marketing cannabis brands can be challenging for companies in the marijuana industry. They want to develop a marketing strategy to raise brand recognition and boost sales using the most efficient marketing platforms.

References

Bierut, Tatiana, et al. “Exploring marijuana advertising on Weedmaps, a popular online directory.” Prevention Science 18.2 (2017): 183-192.
Perlman, Adam I., et al. “Medical cannabis state and federal regulations: implications for United States health care entities.” Mayo Clinic Proceedings. Vol. 96. No. 10. Elsevier, 2021.
Soegoto, Eddy S., and T. Simbolon. “Inbound marketing as a Strategy in Digital Advertising.” IOP Conference Series: Materials Science and Engineering. Vol. 407. No. 1. IOP Publishing, 2018.

Whenever going through search engine optimization, it is crucial to various facets making up a successful strategy, such as backlinks. However, backlinks are inbound links redirecting a user from one website to another, thus occurs, one particular website is linked to another. Backlinks tend to exist in two types, do-follow links, and no-follow links. The do-follow links do not have any attributes and thus have a positive impact on the ranking positions, thus assisting in getting a higher ranking of the website for a higher position in the SERP. In contrast, no-follow links are crucial for every website because they combine do-follow and no-follow links to make the particular look natural. Since backlinks provide how respected a particular website is, they are good when they originate from reputable websites but bad when they come from disreputable websites (Khan & Mahmood, 2018). Backlinks are more crucial in connecting too many websites and identifying the sites worth linkable because their contents experience high demands.

In google terms, the backlinks are considered votes because they would tell google that a particular website is trustworthy and the contents from the website are more valuable, helpful, and credible for use. More backlinks to a website assure that many vouches for the content from the website; thus, various search engines would infer that the contents are worth linkable (Mittal et al., 2018, October). In addition, more website backlinks increase surfacing on the SERP, thus positively influencing the ranking position and search visibility. They raise the website’s visibility to various search engines; thus, acquiring various links helps site promotions (Hande 2022). Backlinks provide higher discoverability and thus can be reached by many users and increases referral traffic because of the improved quality of the websites.

 

References:
Hande, M. K. (2022). SEO Tools and Techniques: A comparative Study.
Khan, M. N. A., & Mahmood, A. (2018). A distinctive approach to obtain higher page rank through search engine optimization. Sādhanā, 43(3), 1-12.
Mittal, M. K., Kirar, N., & Meena, J. (2018, October). Implementation of search engine optimization: through white hat techniques. In 2018 International Conference on Advances in Computing, Communication Control and Networking (ICACCCN) (pp. 674-678). IEEE.